Acceptance and Resistance of Innovative Technologies
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-48593-1 (ISBN)
The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability.
Jan-Lukas Selter works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on the acceptance and resistance of innovative technologies with a focus on ethics and sustainability.
Introduction.- Structure and Content of the Essays.- Essays.- General Conclusion.
| Erscheinungsdatum | 12.06.2025 |
|---|---|
| Reihe/Serie | Handel und Internationales Marketing Retailing and International Marketing |
| Zusatzinfo | XVI, 236 p. 23 illus. Textbook for German language market. |
| Verlagsort | Wiesbaden |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Schlagworte | Ethical challenges • Innovation Resistance Theory • Innovative technologies • resistance of technology • sustainability • Unified theory of acceptance • use of technology |
| ISBN-10 | 3-658-48593-0 / 3658485930 |
| ISBN-13 | 978-3-658-48593-1 / 9783658485931 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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