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Tourism Entrepreneurship and the Metaverse -

Tourism Entrepreneurship and the Metaverse

Opportunities and Strategies for Growth in the Digital Sphere
Buch | Hardcover
XXXVIII, 376 Seiten
2025
Springer International Publishing (Verlag)
978-3-031-96298-1 (ISBN)
CHF 249,95 inkl. MwSt
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This edited collection explores the intersection of tourism and entrepreneurship in the virtual metaverse environment. It examines how entrepreneurs can create, manage, and profit from virtual tourism ventures in a digital space and highlights key technologies, such as virtual reality (VR), augmented reality (AR), and blockchain. Highlighting both local and global challenges to the sector, including the need to navigate digital disruptions, foster international collaboration, and adapt to rapid technological advancements within culturally diverse tourism landscapes, the book also offers strategic insights, practical methodologies, and case studies to guide entrepreneurs in navigating this emerging frontier.

Covering a variety of topics including tourism and gaming in the metaverse, e-commerce and retail, financing ventures and digital destinations, a particular focus is given to the adaptability, creativity, and entrepreneurial spirit required to thrive in this digital space.

Fatima Zahra Fakir is Assistant Professor and Researcher under the Marie Sklodowska-Curie Actions Seal of Excellence program at the Department of Economics and Business Sciences Marco Fanno (DSEA), University of Padova, Italy. She has authored various papers and books on topics such as smart tourism, blockchain, and the metaverse. Her research interests encompass smart tourism, sustainable development, and cultural heritage.

Ahmad Albattat is Associate Professor and Program Leader at the School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. He is also a Visiting Professor,external examiner and doctoral supervisor at other institutions. He was working for the Jordanian hospitality industry for 17 years, and he is an editor of various book projects on the topic.

Marco Valeri is Associate Professor of Organizational Behavior at Niccolò Cusano University, Italy, and Honorary Associate Professor at the University of Pannonia, Hungary. His research areas include strategy implementation, knowledge management, family business, crisis management, information technology, network analysis. He is a member of several editorial boards of international tourism journals, and reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.

 

Chapter 1: An Overview of Exploring Inclusivity and Diversity in Metaverse Tourism: Virtual Voyages for All Dr. Arpita Nayak, Dr. Ipseeta Satpathy, Dr. Vishal Jain.- Chapter 2: Innovative Trends in Hospitality and Tourism Services: A Bibliometric Analysis and Strategic Research Agenda Madhu Kumari, Suneel Kumar, Nisha Devi, Monalisha Das.- Chapter 3: Diversity and Inclusion: Emerging Metaverse to Promote Accessible Tourism Zhuoma Yan, Rupam Konar, Kandappan Balasubramanian.- Chapter 4: Immersive Tourism Experience in the Metaverse: Collaborative Innovation of Virtual Reality and Augmented Reality Chen Weimei, Rupam Konar, Jingxi Liu.- Chapter 5: Evaluating the Integration of Technology in Responsible Tourism: A Comprehensive Analysis of Impact, Relationships, and Patterns Raji P B, Prasanth A P.- Chapter 6: Exploring the future of tourism in the metaverse

Erscheinungsdatum
Zusatzinfo XXXVIII, 376 p. 41 illus., 38 illus. in color.
Verlagsort Cham
Sprache englisch
Maße 148 x 210 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte Augmented reality in tourism • Digital tourism • metaverse • metaverse business strategies • tourism entrepreneurship
ISBN-10 3-031-96298-2 / 3031962982
ISBN-13 978-3-031-96298-1 / 9783031962981
Zustand Neuware
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