Corporate affairs
Springer Fachmedien Wiesbaden (Verlag)
978-3-658-48386-9 (ISBN)
This book offers a refreshing approach to the disciplines of Reputation Management and Crisis Communication in short, to Corporate Affairs. Written by an outstanding practitioner of more than thirty years, the reader will find a unique blend of insights from rich professional experience, illustrated with real-life examples, and applicable academic theories. The content is sometimes surprising, but always germane to the subject matter, and comes from a consummate corporate storyteller who insists all effective communication must be interesting, relevant, and compelling. The origins of the text go back to a class taught at the University of Europe for Applied Sciences, Hamburg Campus.
Target audiences are advanced undergraduates, specialists seeking guidance, and everyone following the news and at times asking themselves how businesses and their representatives can get it so wrong.
Dr. Axel Gietz is an international Communications and Corporate Affairs leader with a second-to-none track record built over a professional career of more than three decades, developing and directing this function globally at several multinational companies in different industries. With his consultancy Headwind Communications, he now supports C-Suite decision makers in times of change and challenge. In parallel, as a lecturer at the University of Europe, Hamburg Campus he passes on his experience to students of related fields.
About this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.
| Erscheinungsdatum | 13.06.2025 |
|---|---|
| Verlagsort | Wiesbaden |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management | |
| Schlagworte | communication channels • Communication strategy • constituencies • corporate affairs • Corporate Branding • Corporate Positioning • Corporate Social Responsibility (CSR) • Crisis communication • Crisis Management • crisis theory • Employee Communications • Fake News • firestorms • internal communications • Investor Relations • Media Relations • Organisational Crisis • Reputation Management • Social Media • Storytelling |
| ISBN-10 | 3-658-48386-5 / 3658483865 |
| ISBN-13 | 978-3-658-48386-9 / 9783658483869 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
