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The Psychology of Sales Success - Gerhard Gschwandtner

The Psychology of Sales Success

Buch | Hardcover
224 Seiten
2007
McGraw-Hill Professional (Verlag)
978-0-07-147600-3 (ISBN)
CHF 73,30 inkl. MwSt
Shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson's desire for success, and the customer. This book helps you to: develop a successful attitude, master the thinking habits of successful sales professionals, and harness their powers of concentration; and, handle customer anger.
If you're a sales professional who wants to succeed, you can benefit from these familiar words: “Know thyself.” Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson's desire for success, and the customer. Featuring action steps as well as knowledge from leading psychologists, psychiatrists, business school professors, successful authors, and talented sales professionals, the book will help you to:



Develop a successful attitude, master the thinking habits of successful sales professionals, and harness their powers of concentrationHandle customer anger, procrastination, and rejection; deal with confrontations; and double their listening power in minutesLower their own anxieties and boost confidence, eliminate stress, and become more action oriented

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Part I Understanding Success

1.Attitude

2.Achievement Factors

3.Concentration

4.Creativity

5.Energy

6.Goals

7.Self-Improvement

8.Superachiever Success Traits

Part II Understanding your Customers

9.Angry Customers

10.Confrontation

11.Customer Types

12.Lies & deception

13.Listening Power

14.Neuro-Linguistic Sales Programming

15.Procrastinating Clients

Part III Understanding Yourself

16.Dealing with Anxiety

17.Dealing with Disappointment

18.Dealing with Helplessness

19.Plateauing

20.Overcoming Procrastination

21.Dealing with Stress

Erscheint lt. Verlag 16.4.2007
Zusatzinfo 10 Illustrations
Sprache englisch
Maße 158 x 236 mm
Gewicht 553 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-07-147600-8 / 0071476008
ISBN-13 978-0-07-147600-3 / 9780071476003
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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