Employees and Internal Social Media

The Voice of Coworkers in an Organization

Vibeke Thøis Madsen (Autor)

Buch | Hardcover

138 Seiten

2025
Routledge (Verlag)
978-1-032-93923-0 (ISBN)

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This book explores the benefits and challenges of employees communicating on internal social media and how employee communication can develop and construct an organization. This title is relevant to academics and practitioners in the fields of strategic communication and organizational communication.

This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation.

Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.

This title is relevant to academics and practitioners in the fields of strategic communication and organisational communication.

Vibeke Thøis Madsen, PhD, is a senior associate professor of strategic communication at DMJX, the Danish School of Media and Journalism.

Introduction 1. A multivocal communication arena 2. The organisational context 3. Multivocal communication and its value for organisations 4. Internal social media as organisational listening 5. The role of the internal social media coordinator 6. User types and communication roles on internal social media 7. Employees as strategic and reflective communicators 8. Critical conversations on internal social media 9. Communicative leadership and coworkership on internal social media

Erscheinungsdatum	17.05.2025
Reihe/Serie	Routledge Research in Public Relations
Zusatzinfo	11 Tables, black and white; 16 Line drawings, black and white; 11 Halftones, black and white; 27 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Gewicht	430 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	1-032-93923-0 / 1032939230
ISBN-13	978-1-032-93923-0 / 9781032939230
Zustand	Neuware