Persuasion
A Key Idea for Business and Society
Seiten
2025
Routledge (Verlag)
9781032514109 (ISBN)
Routledge (Verlag)
9781032514109 (ISBN)
Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion – why all disciplines have been engaged with the topic and why people are suspicious of it.
Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.
The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.
The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
Stephen Dunne is Senior Lecturer in Marketing at the University of Edinburgh Business School, UK.
1. Persuasion at the Near End of the World 2. Philosophy or Persuasion? 3. Politics and Persuasion 4. Psychology of Persuasion 5. Prose for Persuasion
| Erscheinungsdatum | 19.07.2025 |
|---|---|
| Reihe/Serie | Key Ideas in Business and Management |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Gewicht | 300 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-13 | 9781032514109 / 9781032514109 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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