Brand Marketing
Seiten
2025
Cognella, Inc (Verlag)
979-8-8233-2920-0 (ISBN)
Cognella, Inc (Verlag)
979-8-8233-2920-0 (ISBN)
Explore an engaging journey through modern marketing where firsthand insights and real-world examples reveal everything from SWOT analysis to global branding and sustainable practices. Candid accounts of both successes and setbacks offer lessons that illuminate strategic choices in today’s evolving marketplace.
Through a collection of curated readings and narratives written by practitioners in the field, Brand Marketing introduces readers to crucial aspects of modern-day marketing and decision-making. In sharing real-world stories and examples from veteran marketers, readers are invited to benefit from their vast knowledge and experiences, including successes as well as situations that did not go as planned but provided learning opportunities and future breakthroughs.
The text addresses a broad spectrum of marketing topics from the basics of SWOT analysis to nuanced discussions of global branding and sustainability in marketing. It presents insights into the dynamic global economy, strategies employed by major companies like Apple, the evolution of product development, segmentation, and critical marketing tools such as AI and CRM. It discusses supply chain management's influence on branding, pricing strategies, and the future of retail considering current market trends.
Brand Marketing is suitable for courses in marketing principles, strategic marketing, and brand management. The topics discussed within the text make it a meaningful resource for students who aim to understand the multi-faceted marketing landscape as shaped by seasoned professionals and contemporary case studies.
Through a collection of curated readings and narratives written by practitioners in the field, Brand Marketing introduces readers to crucial aspects of modern-day marketing and decision-making. In sharing real-world stories and examples from veteran marketers, readers are invited to benefit from their vast knowledge and experiences, including successes as well as situations that did not go as planned but provided learning opportunities and future breakthroughs.
The text addresses a broad spectrum of marketing topics from the basics of SWOT analysis to nuanced discussions of global branding and sustainability in marketing. It presents insights into the dynamic global economy, strategies employed by major companies like Apple, the evolution of product development, segmentation, and critical marketing tools such as AI and CRM. It discusses supply chain management's influence on branding, pricing strategies, and the future of retail considering current market trends.
Brand Marketing is suitable for courses in marketing principles, strategic marketing, and brand management. The topics discussed within the text make it a meaningful resource for students who aim to understand the multi-faceted marketing landscape as shaped by seasoned professionals and contemporary case studies.
Christopher L. Myers is an independent marketing consultant, an innovator/creator of a real-time information platform to help the special needs community called ReAbility (www.dreamscapereability.org), and an adjunct marketing professor at the University of Memphis. He holds a M.B.A. in international marketing from Thunderbird School of Global Management at Arizona State University and a B.A. in political science and business from The George Washington University. Myers is the author of 13 books, including Brand Marketing.
| Erscheinungsdatum | 08.03.2025 |
|---|---|
| Verlagsort | San Diego |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-13 | 979-8-8233-2920-0 / 9798823329200 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Grundlagen marktorientierter Unternehmensführung : Konzepte, …
Buch (2024)
Springer Gabler (Verlag)
CHF 69,95
Wie Sie mit starken Geschichten Ihre Kunden überzeugen
Buch | Softcover (2025)
Vahlen (Verlag)
CHF 31,95
Aufgaben, Werkzeuge und Erfolgsfaktoren
Buch | Softcover (2023)
Vahlen (Verlag)
CHF 30,65
