Digital Video Advertising Strategies
Emerald Publishing Limited (Verlag)
978-1-83662-833-0 (ISBN)
In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos provides a comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video, this edited volume systematically outlines key digital media strategies, providing definitions and guidance on their integration into traditional marketing campaigns, and how they can significantly elevate consumer engagement and persuasion.
Key topics include the role of immersive technologies, gamification, and AI in digital video advertising. The book serves as a useful resource for professionals specializing in ad design, equipping them with strategies for leveraging 3D, VR, and AR video formats. Moreover, researchers focused on gamification will find valuable insights into how game elements can enhance viewer interaction with digital video content.
Ultimately, this text aims to empower marketers and researchers alike with the knowledge needed to optimize digital video advertisements, fostering improved consumer experiences and engagement in an increasingly digital marketplace.
Nirma Jayawardena is Assistant Professor in Marketing at University of Bradford, UK. Mitchell Ross is Senior Lecturer at the Department of Marketing, Griffith University, Australia. Sara Quach is Associate Professor at the Department of Marketing, Griffith University, Australia. Park Thaichon is Associate Professor at the School of Business, University of Southern Queensland, Australia. Abhishek Behl is Associate Professor at Keele Business School, Keele University, UK.
Part 1. Overview on different video formats
Chapter 1. Introduction to digital video advertising: Innovative industry trends
Chapter 2. 3D Video advertising research and application: Contribution of social psychology theories
Chapter 3. Market research paradigms that dominate virtual reality advertisements
Chapter 4. The effectiveness of augmented reality advertising as an emerging advertising strategy
Chapter 5. The contribution of game elements in enhancing viewer engagement in the digital marketing domain
Part 2. Practical implications of digital video advertising based on different formats
Chapter 6. Market characteristics that signal new opportunities for digital video advertisements: Practical implications of digital video advertising
Chapter 7. Exploring the visual comprehension methods for 3D video advertisements: Practical implications for digital video advertisements
Chapter 8. Preliminary priorities when arranging digital images: Practical implications of digital video advertising
Chapter 9. An overview of video abstraction techniques: Practical implications of digital video advertising
Part 3. The diversified impact of advertising formats on consumer experience
Chapter 10. The role of virtual reality and augmented reality in enhancing the consumer experience: A conceptual framework
Chapter 11. Enhancing the consumer experience with mixed reality
Chapter 12. The future research implications and practical implications of the digital video advertising domain
| Erscheinungsdatum | 27.06.2025 |
|---|---|
| Verlagsort | Bingley |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 361 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-83662-833-1 / 1836628331 |
| ISBN-13 | 978-1-83662-833-0 / 9781836628330 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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