Relationship-Oriented Sustainability Marketing
Springer International Publishing (Verlag)
978-3-031-88348-4 (ISBN)
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
Guido Grunwald is Professor of Business Administration, Marketing and Market Research in the Faculty of Management, Culture, and Technology at Osnabrück University of Applied Sciences, Lingen, Germany.
Ali Kara is Professor of Marketing at the Pennsylvania State University, York Campus, USA.
John E. Spillan is Professor of Management in the College of Business and Economics at The University of North Carolina at Pembroke, USA.
1 Fundamentals of Relationship-oriented Sustainability Marketing.- 2 Tensions in Relationship-oriented Sustainability Marketing.- 3 Co-creation of Sustainability in Digitalized Global Value Networks.- 4 Sustainability Sponsorship to build Public Support.- 5 Resilience and Crisis Management through Public-private Partnership for Sustainability.- 6 Stakeholder Impact Assessment in Relationship-oriented Sustainability Marketing.- 7 Challenges and Opportunities in Relationship-oriented Sustainability Marketing.- 8 Trends and Outlook on Relationship-oriented Sustainability Marketing.
| Erscheinungsdatum | 28.05.2025 |
|---|---|
| Reihe/Serie | Palgrave Studies in Marketing, Organizations and Society |
| Zusatzinfo | XX, 268 p. 31 illus., 4 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | cooperative value creation • Corporate Social Responsibility • CSR • CSR Communication • CSR-related tensions • Customer Relationship Management • Resilience and Sustainability • shared value creation • Stakeholder Management • stakeholder marketing • Stakeholder relations • sustainability campaigns • sustainability co-creation • sustainability events • sustainability project partnerships • sustainability sponsorship |
| ISBN-10 | 3-031-88348-9 / 3031883489 |
| ISBN-13 | 978-3-031-88348-4 / 9783031883484 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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