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Strategic Commercial Management

(Autor)

Buch | Hardcover
254 Seiten
2025
Routledge (Verlag)
9780367510299 (ISBN)
CHF 279,30 inkl. MwSt
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Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.
Commercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships.

This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.

Strategic Commercial Management provides a practical and concise introduction for executive education students currently studying for MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying Strategic and Commercial Management.

David Lowe is Professor of Commercial Management, a joint appointment at the School of Energy Geoscience Infrastructure and Society and Edinburgh Business School, Heriot Watt University.

1. Making Commercial Management Strategic 2. Foundations of Commercial Relationships 3. Identifying, Allocating and Managing Risk and Value 4. Exchange Governance 5. Commercially Driven Decision-Making 6. Influencing Partner Behaviour 7. Applying Rigorous and Consistent Commercial Processes and Procedures 8. Realising Value at the Commercial Interface

Erscheinungsdatum
Reihe/Serie Management Practice Essentials
Zusatzinfo 4 Tables, black and white; 32 Line drawings, black and white; 32 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 129 x 198 mm
Gewicht 660 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Projektmanagement
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-13 9780367510299 / 9780367510299
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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