Global Strategy (eBook)

A Market Creation Approach

Sali Li, Noman Ahmed Shaheer (Autoren)

eBook Download: EPUB

2025 | 1., First Edition
1325 Seiten
Sage Publications, Inc (Verlag)
978-1-0718-9419-4 (ISBN)

Inhalt

Preface
Acknowledgments
About the Authors
Part 1: Global Strategy– An Entrepreneurial Perspective
Chapter 1: Global Strategy: A Market Creation Approach
What Is Global Strategy?
The Strategic Roots Of Global Strategy
A Market Creation Approach To Global Strategy
Global Strategy In A Vuca World
Global Strategy Meets Grand Challenges
Summary
Discussion Questions
Key Terms
Chapter 2: Business Models: The Pathway Toward Market Creation Across Countries
What Is A Business Model?
The Building Blocks Of A Business Model
The Rising Importance Of Business Models
An Opportunity Logic View Of A Business Model
Discovering Opportunities In The Global Market
Summary
Discussion Questions
Key Terms
Part 2: Identifying Value Across Borders
Chapter 3: Empathizing With Customers From Different Cultures
Understanding Institutional Distance
Target Customers Across Countries
Design Thinking
Summary
Discussion Questions
Key Terms
Chapter 4: The Value Proposition for International Markets
The Motives Behind The Foreign Market Entry
The Need For A Value Proposition
Formulating Value Proposition
Finding Value Proposition
Summary
Discussion Questions
Key Terms
Chapter 5: Reaching Customers Across Countries
Traditional Entry Modes
Novel Modes Of Foreign Entry
Choosing An Entry Mode
Toward A Comprehensive And Dynamic Framework
Applying Opportunity Logic To Entry Mode Choices
Summary
Discussion Questions
Key Terms
Chapter 6: Maintaining Long-Term Relationships in Foreign Markets— Legitimacy, Ethics, and Social Responsibility
Legitimacy In A Foreign Land
Legitimacy For Digital Mnos
Approaches To Establish And Maintain Legitimacy
Ethical And Strategic Considerations
Summary
Discussion Questions
Key Terms
Part 3: Creating Value Across Borders
Chapter 7: Using Key Resources
Key Resources In A Business Model
Key Resources As Ownership Advantage
Framework To Identify Key Resources
Beyond Vrio—Resource Scalability And Fungibility
Context Matters: Leveraging Resources Across Countries
Summary
Discussion Questions
Key Terms
Chapter 8: Key Partners: Cultivating Partner Networks in Foreign Lands
Key Partners In Business Model
The Need For Key Partners
Orchestrating Key Partners
Key Partners In A Changing World
Hybrid Partnerships
Summary
Discussion Questions
Key Terms
Chapter 9: Key Activities: Structuring Sustainable Global Value Chains
Key Activities In The Business Model
Structuring Key Activities In A GVC
Organizational Structures Behind Global Value Chains
Scaling And Iterating Key Activities
Ethics And Social Responsibility In Global Value Chains
Summary
Discussion Questions
Key Terms
Part 4: Capturing Value Across Borders
Chapter 10: Cost Structures: Driving Efficiency in Foreign Markets
Cost Structures of MNOs
Transaction Costs In Business Models
Managing Cost Structures
Managing Costs Responsibly
Summary
Discussion Questions
Key Terms
Chapter 11: International Revenue Models: Unlocking Profits Globally
Revenue Models In International Business
Novel Revenue Models
Strategically Managing Revenue Models
Bringing Sustainability In Revenue Models
Summary
Discussion Questions
Key Terms
Part 5: You, as a Global Entrepreneur
Chapter 12: Your Global Career Compass: Unveiling Your Potential Worldwide
Venturing Abroad As An International Entrepreneur
International Careers In MNOs
Preparing Yourself for an IB Career
Life As An Expat
Summary
Discussion Questions
Key Terms
Part 6: Integrative Cases
Case 1: COVID-19’s Impact on the Global Meatpacking Industry and the Role of Technology
Case 2: Sustainability in the Semiconductor Industry: A New Entrant’s Dilemma
Case 3: Doorsteps: Disrupting the UK Real Estate Industry
Case 4: Alpha 360: Creating an Ecosystem in the Event Management Service Industry
Case 5: A Chilean Coffee Business Deciding to Do Business in the United States
Case 6: Designing and Developing Boutique Hotels Using Creative Thinking Tools
Case 7: Kaldi’s Coffee: Can Ethiopia’s Premier Coffee Shop Continue to Grow?
Case 8: How Can Netflix Fund Its International Expansion Goals?
Case 9: Norway’s Sovereign Wealth Fund: Ethical Dilemmas
Case 10: Foxconn’s FDI in Wisconsin: A case of foreignness in America
Case 11: John Deere in Sub-Saharan Africa: Success or Failure?
Case 12: Danfoss in China: How Family-Owned Danfoss Turned China Into Their Second “Home-Market”
Case 13: Is Grab, the Asian Superapp, Leveraging Digital Innovation for Good?
Case 14: Ryanair: A Low-Cost Business Model in the European Airline Industry
Case 15: American Egg: Strategic Growth and International Expansion

Produkt-Details

• Erscheint lt. Verlag: 28.1.2025
• Verlagsort: Thousand Oaks
• Sprache: englisch
• Themenwelt: Wirtschaft
• Schlagworte: Entrepreneurs • Global Business • global strategy • International business • Market Creation Approach • Noman Shaheer • Sali Li
• ISBN-10: 1-0718-9419-6 / 1071894196
• ISBN-13: 978-1-0718-9419-4 / 9781071894194