Valuepack:Frameworkfor Marketing Management with Marketing Plan Handbook and Marketing PLan Pro:International Edition.

Philip T. Kotler, Kevin Lane Keller, Palo Alto Software (Autoren)

Media-Kombination

2006
Prentice-Hall
978-1-4058-4674-5 (ISBN)

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Provides marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Marketing Plan Handbook and Marketing Plan Pro: International Edition, 2/e The Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan. It's the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own.

Erscheint lt. Verlag	11.9.2006
Verlagsort	Harlow
Sprache	englisch
Maße	188 x 243 mm
Gewicht	1034 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4058-4674-7 / 1405846747
ISBN-13	978-1-4058-4674-5 / 9781405846745
Zustand	Neuware