Destination Branding and Bias in Ecotourism
Business Science Reference
979-8-3693-6703-2 (ISBN)
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Muhammad Abrar is a professor of management sciences (marketing) and currently serving as a professor/director at Lyallpur Business School, Government College University, Faisalabad, Pakistan. He received his PhD in business administration (marketing) from the Huazhong University of Science and Technology, Wuhan, China. He holds an MBA from Bahauddin Zakariya University, Multan, Pakistan and an M.Sc. (Hons.) Agronomy degree from the University of Agriculture, Faisalabad, Pakistan. He is a well-known scholar in his research areas (Brand Management, Supply Chain Management, Digital Marketing, Services Marketing, Management, and Business Education). He edited the five books published by IGI-Global & Springer Nature. His scholarly peer-reviewed research articles have been published in the top journals, e.g., International Journal of Contemporary Hospitality Management, Journal of Enterprise Information Management, Management Decision, Journal of Competitiveness, Asia Pacific Journal of Marketing and Logistics, Total Quality Management & Business Excellence, Marketing Intelligence & Planning, Economic and Industrial Democracy, International Journal of Emerging Markets, Chinese Management Studies, Autex Research Journal, SAGE Open, Quality & Quantity, Industria Textila, Journal of Islamic Marketing. He can be contacted at: abrarphd@gmail.com, abrarphd@gcuf.edu.pk Muhammad Asim Nawaz is an assistant professor of marketing and currently serving at Lyallpur Business School, Government College University Faisalabad, Pakistan. He received his PhD from the School of Management, University of Science and Technology of China, in 2019. He holds an MBA and BBA in Marketing from the University of Central Punjab, Lahore, Pakistan. His research interests include destination brand management, destination loyalty, revisit intention, and consumer behaviour. He has supervised many master's and PhD candidates at the business school. He has published research articles in numerous national and international generals. He serves as an article editor with Sage Open and a reviewer with many well-known international journals. He is enthusiastic about working in challenging situations and completing new projects and assignments. Faiqa Kiran is an assistant professor of Marketing at Lyallpur Business School, Faculty of Economics and Management Sciences, Government College University, Faisalabad. Her research interests include: consumer behavior, social media marketing, and branding. She has supervised many master's and PhD candidates at the business school. She has published research articles in numerous national and international generals. She is enthusiastic to work in challenging and take up new projects and assignments.
| Erscheint lt. Verlag | 29.11.2024 |
|---|---|
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-13 | 979-8-3693-6703-2 / 9798369367032 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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