Digital Marketing For Dummies
John Wiley & Sons Ltd (Verlag)
978-0-470-05793-3 (ISBN)
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Ben Carter runs his own digital agency and has written for Marketing and New Media Age magazines. Gregory Brooks is a freelance business journalist and industry commentator. Frank Catalano is an Internet marketing consultant. Bud Smith is the author of Creating Web Pages For Dummies.
Introduction. Part I: Getting Started with Digital Marketing. Chapter 1: Getting Net-Savvy. Chapter 2: Market Size Matters. Chapter 3: Your Digital Marketing Plan. Part II: Marketing on the World Wide Web. Chapter 4: Mastering Your Domain. Chapter 5: Planning Your Business Web Site. Chapter 6: Marketing on Your Web Site. Chapter 7: Getting the Most Out of Your Web Site. Part III: Marketing with Search. Chapter 8: Optimising Your Web Site for Search Engines. Chapter 9: Understanding the Power of Google. Chapter 10: Getting to Grips with Paid Search. Chapter 11: Checking Out Affiliate Marketing. Part IV: Even More Digital Marketing. Chapter 12: Controlling the Message with Online Advertising. Chapter 13: Spreading the Word with Internet PR. Chapter 14: The Emergence of Web 2.0. Part V: The Part of Tens. Chapter 15: Ten Advantages of Digital Marketing. Chapter 16: Ten Disadvantages of Digital Marketing. Chapter 17: Ten Offline Marketing Resources. The Digital Marketing For Dummies Internet Directory. Index.
| Erscheint lt. Verlag | 23.2.2007 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | Chichester |
| Sprache | englisch |
| Maße | 190 x 233 mm |
| Gewicht | 584 g |
| Einbandart | Paperback |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-470-05793-9 / 0470057939 |
| ISBN-13 | 978-0-470-05793-3 / 9780470057933 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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