Smoke and Mirrors

How to bend facts and figures to your advantage

Nicholas Strange (Autor)

Buch | Softcover

208 Seiten

2007
A & C Black Publishers Ltd (Verlag)
978-0-7136-7924-3 (ISBN)

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Smoke and Mirrors takes a comprehensive, informative and entertaining look at how charts, graphs and diagrams are used to deceive in business, research or government without fibbing outright.

Smoke and Mirrors takes a comprehensive and entertaining look at how charts, graphs and diagrams can be used to massage a message in business, research or government without fibbing outright. Using real examples from British and American newspapers, magazines, broadcasters and government ministries, it describes, explains and evaluates 57 different techniques of presenting information in a way that supports your angle. Each technique is given a PDQ (potential deceit quotient) as well as an STD (sore thumb discount). Droll and informative, Smoke and Mirrors is a perfect companion for: * anyone who produces charts and graphs at work * anyone who has them thrust upon them * anyone wanting to read between the lines The company report may never look the same again...'a provocative read for managers and spin-doctors alike...entertaining.' Management Today

Nicholas Strange is an independent management consultant. A graduate of the LSE and INSEAD in Fontainebleau, he began his career at McKinsey before becoming director of Ingersoll Engineers, with an international responsibility for graphics and other consultant training.

Zusatzinfo	200
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	446 g
Themenwelt	Mathematik / Informatik ► Mathematik ► Analysis
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-7136-7924-7 / 0713679247
ISBN-13	978-0-7136-7924-3 / 9780713679243
Zustand	Neuware