Managing Customer-Centric Strategies in the Digital Landscape
Business Science Reference
979-8-3693-5672-2 (ISBN)
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Ree Chan Ho , Ph.D., is an associate professor at Taylor’s University, Malaysia. Dr Ho has extensive academic leadership and research experience. His current and previous academic portfolio includes the dean, head of the department, director of postgraduate programs, stream coordinator, etc. Prior to his academic career, Dr. Ho worked in the capacity of regional manager for the development of corporate enterprise systems, particularly in the areas of enterprise, finance, and real estate. He serves as the editorial advisory board member and acts as a regular reviewer for several indexed journals. His current research interests include business innovation and technology, online business, artificial intelligence, immersive live streaming, fintech, social commerce, big data analytics, etc. |Bee Lian Song - Editor|Dr Song Bee Lian is an Associate Professor in School of Management and Business at MILA University. Dr Song graduated with Doctor of Philosophy (Management), Master’s Degree in Business Administration (General Management) (Distinction), and Bachelor Degree in Economics (Hons). Dr Song’s teaching and research areas are in marketing and management. Her specific areas of research are consumer behavior, digital marketing, strategic marketing, marketing sustainability, and corporate social responsibility. Prior joining the academia, she was a marketing specialist for a few reputable companies in Malaysia for 10 years. She has published numerous articles in Web of Science (WOS), Australian Business Dean's Council (ABDC) and Scopus ranked journals. She has received several best paper research awards at international conferences. Dr.Song has secured and completed a few universities’ research grants as a project leader. |Poh Kiong Tee - Editor|Dr Tee Poh Kiong is an Associate Professor in School of Management and Business at MILA University and a Senior Lecturer at Asia Pacific University of Technology and Innovation, in Malaysia. He has more than 10 years industrial experiences and more than 10 years’ experience in academia. He is also a certified digital marketing professional (DMI Pro) from Digital Marketing Institute. Dr Tee has been actively involved in research and publication. His research interests include digitalisation and talent management, digital society, consumer behaviour, digital transformation and sustainability marketing.
| Erscheint lt. Verlag | 25.10.2024 |
|---|---|
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-13 | 979-8-3693-5672-2 / 9798369356722 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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