Valuepack:Consumer Behaviour:A European Perspective 3e with Critical Thinking in Consumer Behavior:Cases and Experimental Exercises

Michael R. Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg, Judy F. Graham (Autoren)

Buch | Softcover

2006
Financial Times Prentice Hall (Verlag)
978-1-4058-4612-7 (ISBN)

Infos

Provides a practical introduction to consumer behaviour. This book shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. It includes a five-part micro-to-macro wheel structure that takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications.

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Consumer Behaviour: A European Perspective, 3/e Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. Critical Thinking In Consumer Behavior: Cases and Experiential Exercises, 1/e This unique casebook applies consumer behavior theory to practice via 21 cases and activities.

Produkt-Details

• Erscheint lt. Verlag: 4.5.2006
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 200 x 271 mm
• Gewicht: 1580 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 1-4058-4612-7 / 1405846127
• ISBN-13: 978-1-4058-4612-7 / 9781405846127
• Zustand: Neuware