Corporate Reputations, Branding and People Management
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-6950-4 (ISBN)
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.
Graeme Martin (BA, MSc, MBA, PhD) is director of the Centre for Reputation Management through People (CRMP) at the University of Glasgow. He is also Visiting Professor in Human Resource Management at the University of Colorado in Denver and holds visiting appointments in Italy, Sweden and Australia. He has published widely in the fields of international human resource management, organizational change, human resource development, human resource management and more recently, in eLearning. He has a background as an HR practitioner and has consulted widely with a number of firms and public sector organizations in the UK and in Australia.
1 The Corporate Agenda and its Links with Human Resource Management
2 Managing Corporate Brands and Reputations
3 Organizational Identity, Action and Image: The Lynchpin
4 The Quality of Individual Employment Relationships and Individual Employee Behavior
5 Four Lenses on HR Strategy and the Employment Relationship
6 New Developments in HR Strategy and the Employment Relationship
7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR
8 Corporate Communications and the Employment Relationship
9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility
10 Corporate Reputations, Branding and the Future of HR
| Erscheint lt. Verlag | 20.6.2006 |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 612 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen |
| ISBN-10 | 0-7506-6950-0 / 0750669500 |
| ISBN-13 | 978-0-7506-6950-4 / 9780750669504 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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