Stats Means Business

Statistics and Business Analytics for Business, Hospitality and Tourism

John Buglear, Elaine Chen (Autoren)

Buch | Hardcover

438 Seiten

2025 | 4th edition
Routledge (Verlag)
9781032750187 (ISBN)

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Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules.

Stats Means Business is an introductory and comprehensive textbook written especially for hospitality, business and tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.

This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.

This new edition has been fully revised and updated to include:

New content on business analytics
Case studies demonstrating practical applications
An extensive selection of new self-test questions
Updated online teaching and learning resources

Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for hospitality, business and tourism students.

John Buglear teaches statistics at Nottingham Business School, Nottingham Trent University. Elaine Chen teaches business analytics at Nottingham Business School, Nottingham Trent University.

'1. Numbers in Business: The Basics. 2. Presenting Data. 3. Summarising Values of a Single Variable. 4. Summarising Bivariate Data. 5. Assessing Risk. 6. Putting Probability to Work. 7. Modelling Populations. 8. Statistical Decision-making. 9. Statistical Decision-making with Bivariate Data. 10. The Role of Data in Business Analytics. 11. Descriptive Analytics. 12. Predictive Analytics. 13. Prescriptive Analytics. 14. Managing Statistical Research. Appendix 1 - Statistical Tables. Appendix 2 - Answers to 'Test Yourself' Questions.

Erscheinungsdatum	14.05.2025
Zusatzinfo	22 Tables, color; 98 Line drawings, color; 9 Halftones, color; 107 Illustrations, color
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Gewicht	1000 g
Themenwelt	Wirtschaft
ISBN-13	9781032750187 / 9781032750187
Zustand	Neuware