Exploring Corporate Strategy Enhanced Media Edition Text and Cases 7th Edition

Text and Cases

Gerry Johnson, Kevan Scholes, Richard Whittington (Autoren)

Buch | Softcover

1072 Seiten

2006 | 7th edition
FT Press (Verlag)
978-0-273-71017-2 (ISBN)

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Exploring Corporate Strategy:Text & Cases with Companion Website Student Access Card

Gerry Johnson, Kevan Scholes, Richard Whittington

2007

Sonstige Produkte | Media-Kombination

CHF 199, ⁹⁵

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Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. This version of the text includes 35 long case studies from a variety of industries worldwide.The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.Suitable for courses studying Strategic Management at all levels.

PART ONE: INTRODUCTION 1. Introducing strategy Commentary on Part I: Strategy lenses PART TWO: THE STRATEGIC POSITION 2. The Environment 3. Strategic Capability 4. Expectations and Purposes Commentary on Part II: Coping with complexity: the business idea' PART THREE: STRATEGIC CHOICES 5. Business-Level Strategy 6. Corporate-Level and International Strategy 7. Directions and Methods of Development Commentary on Part III: Strategy selection PART FOUR: STRATEGY IN ACTION 8. Organising for Success 9. Enabling Success 10. Managing Strategic Change Commentary on Part IV: Strategy into Action PART FIVE: HOW STRATEGY DEVELOPS 11. Understanding Strategy Development Commentary on Part V Strategy development in organisations

Erscheint lt. Verlag	1.6.2006
Sprache	englisch
Maße	194 x 266 mm
Gewicht	1966 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-273-71017-6 / 0273710176
ISBN-13	978-0-273-71017-2 / 9780273710172
Zustand	Neuware