AI Marketing Playbook (eBook)
296 Seiten
Packt Publishing (Verlag)
978-1-83664-428-6 (ISBN)
This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI's role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.
The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You'll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.
Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI's potential for impactful marketing strategies.
Explore the latest AI marketing tools and strategies to optimize campaigns, understand customer behavior, and scale personalization. Learn how AI is reshaping the marketing landscape with practical examples and case studies.Key FeaturesAn exploration of AI applications in diverse marketing domains, including personalization and SEOAn in-depth look at ethical considerations and the evolving role of AI in marketingInclusion of practical strategies and real-world examples for integrating AI into campaignsBook DescriptionThis book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI's role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation. The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing. Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI s potential for impactful marketing strategies.What you will learnUnderstand AI's role in modern marketingLeverage AI for advanced customer segmentationUtilize machine learning for predictive analyticsImplement AI-driven personalization strategiesOptimize marketing campaigns using AI toolsEnhance customer service with AI chatbotsWho this book is forThis book is ideal for marketing professionals, digital marketers, and business leaders looking to integrate AI into their marketing strategies. Readers should have a basic understanding of marketing principles and a general awareness of AI technologies. No prior technical expertise in AI is required, but familiarity with digital marketing tools and concepts will be beneficial.]]>
| Erscheint lt. Verlag | 7.10.2024 |
|---|---|
| Sprache | englisch |
| Themenwelt | Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-83664-428-0 / 1836644280 |
| ISBN-13 | 978-1-83664-428-6 / 9781836644286 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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