Cases in Public Relations Management

Patricia Swann (Autor)

Buch | Softcover

470 Seiten

2025 | 4th edition
Routledge (Verlag)
978-1-032-16364-2 (ISBN)

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The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore.

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.

Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition:

Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike
Emphasis on social media, sustainability, ethics, and social responsibility for communication management today
End-of-chapter activities that reinforce concepts

Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.

The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.

Patricia Swann, former Dean of the School of Business and Justice Studies, is Distinguished Professor of Public Relations and Management at Utica College, U.S.A. She is Executive Director of the Raymond Simon Institute for Public Relations and Journalism and former Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication.

1. The Professional Landscape 2. How to Get the Most from Case Studies 3. Social Responsibility, Ethics, the Law 4. Media Relations 5. Crisis Communication Management 6. Consumer Relations 7. Financial Communication and Investor Relations Appendices

Erscheinungsdatum	10.04.2025
Zusatzinfo	142 Halftones, black and white; 142 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	178 x 254 mm
Gewicht	880 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-032-16364-X / 103216364X
ISBN-13	978-1-032-16364-2 / 9781032163642
Zustand	Neuware