Marketing Effectiveness
Kogan Page Ltd (Verlag)
978-1-3986-2105-3 (ISBN)
Looking to boost your marketing impact by mastering measurable effectiveness across all channels?
Marketing Effectiveness is a practical guide tailored for mid-career marketers ready to develop strategic frameworks that deliver quantifiable growth, written by leading marketing practitioner Sorin Patilinet. Drawing on cutting-edge science and advanced analytics, this book offers actionable tools to implement and optimize marketing strategies based on robust, evidence-driven insights.
You'll learn how to:
- Apply principles of marketing effectiveness beyond ROI to all marketing mix elements
- Develop data-driven decision-making frameworks that fuel sustainable growth
- Leverage neuroscience and machine learning to deepen customer understanding
- Explore real-world examples from Snickers, Warby Parker and Uber Eats
- Prepare for AI's evolving role in enhancing marketing measurement and strategy
Packed with detailed chapters and expert guidance, this book equips you to lead with confidence and elevate your career by driving measurable marketing success.
Themes include: Marketing effectiveness, data-driven strategy, neuroscience in marketing, AI in analytics, decision-making frameworks, career development
Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, he plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.
Chapter - 01: Marketing Science: Buzzword or Academic Reality?
Chapter - 02: Marketing Effectiveness the Holy Grail of Business Today
Chapter - 03: The Role Data Plays in Shaping Your Strategy
Chapter - 04: Product and Pricing Effectiveness
Chapter - 05: Media Channels: Effectiveness vs. Efficiency
Chapter - 06: CREATIVE: The Art and Science of Brand Advertising
Chapter - 07: RESEARCH: The Science Measuring Marketing Effectiveness
Chapter - 08: Navigating the Future of Marketing in the Age of AI
Chapter - 09: The Effective Marketer: Mastering Personal Growth & Building High-Impact Teams
Chapter - 10: The 10 Books That Shaped the Marketing Engineer in Me
| Erscheinungsdatum | 02.08.2025 |
|---|---|
| Vorwort | Jane Wakely |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 398 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | brand communication • Decision-Making • Marketing effectiveness • Marketing Measurement • Marketing Science • Marketing strategy • media channels |
| ISBN-10 | 1-3986-2105-6 / 1398621056 |
| ISBN-13 | 978-1-3986-2105-3 / 9781398621053 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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