Product is Hard SVPG Box Set

Includes INSPIRED, EMPOWERED, LOVED, and TRANSFORMED

Marty Cagan, Christian Idiodi, Lea Hickman, Chris Jones, Martina Lauchengco (Autoren)

Buch | Hardcover

2025
John Wiley & Sons Inc (Verlag)
978-1-394-32626-6 (ISBN)

Lieferbar (Termin unbekannt)
Versandkostenfrei
Auch auf Rechnung

Artikel merken

Product is Hard.

The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform how you work and the results you can achieve.

Titles included in this one-of-kind set:

INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
LOVED: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
TRANSFORMED: Moving to the Product Operating Model (Silicon Valley Product Group)

INSPIRED is written for product teams, EMPOWERED is written for product leaders, and LOVED is written for product marketing managers. TRANSFORMED is written for those leaders that are working to drive change in their companies.

Together these books share the critical lessons learned from working with and for many of the top product companies in the world.

Erscheinungsdatum	09.12.2024
Verlagsort	New York
Sprache	englisch
Maße	422 x 399 mm
Gewicht	2615 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-394-32626-2 / 1394326262
ISBN-13	978-1-394-32626-6 / 9781394326266
Zustand	Neuware