The Work Smarter Guide to Pitching
The Playbook for Painless Persuasion
Seiten
2025
Little, Brown (Verlag)
978-1-4087-8318-4 (ISBN)
Little, Brown (Verlag)
978-1-4087-8318-4 (ISBN)
Based on decades of experience composing, rehearsing, delivering, receiving and analysing thousands of pitches across four continents, this book distils what's proven to be effective into an easy to implement system which works. You might even find you enjoy your next pitch...
'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of Boardwave
You're pitching more than you think. At work. At home. In meetings. In emails.
It's not just about getting a 'yes'. It's about earning belief. About getting others on board.
Whether you're speaking to a client, an investor or a room full of decision-makers, this book helps you pitch
without pretending, sell without selling out, and win the kind of 'yes' that means something.
You'll find smart tools, step-by-step guides and practical checklists to help you prepare, present and
persuade - your way.
No jargon. No fluff. Just honest persuasion that works.
The Work Smarter series:
Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of Boardwave
You're pitching more than you think. At work. At home. In meetings. In emails.
It's not just about getting a 'yes'. It's about earning belief. About getting others on board.
Whether you're speaking to a client, an investor or a room full of decision-makers, this book helps you pitch
without pretending, sell without selling out, and win the kind of 'yes' that means something.
You'll find smart tools, step-by-step guides and practical checklists to help you prepare, present and
persuade - your way.
No jargon. No fluff. Just honest persuasion that works.
The Work Smarter series:
Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
David Kean and Tatiana Khandurova have been senior leaders in large technology and communications organisations, such as Google and Omnicom, and successful entrepreneurs. TRey have advised the C-suite of many of the world's largest and most successful corporations, as well as start ups, the fastest-growing unicorn companies and private equity and venture capital partnerships: Farfetch, WPP, Stellantis, the Government Property Agency, BNP Paribas, BDO, CBRE, British Airways, McLaren, EE, Phoenix Equity Partners and multiple martech and marcomms companies.
| Erscheinungsdatum | 05.09.2025 |
|---|---|
| Reihe/Serie | Work Smarter Series |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 136 x 214 mm |
| Gewicht | 151 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-4087-8318-5 / 1408783185 |
| ISBN-13 | 978-1-4087-8318-4 / 9781408783184 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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