International Business with Companion Website with Gradetracker: Student Access Card
Prentice Hall
978-1-4058-4071-2 (ISBN)
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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS 1Regional and Global Strategy 2The Multinational Enterprise 3The Triad and International Business PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 4International Politics 5International Culture 6International Trade 7International Financial Markets and Institutions PART THREE: INTERNATIONAL BUSINESS STRATEGIES 8Multinational Strategy 9Organizing Strategy 10 Production Strategy 11 Marketing Strategy 12 Human Resource Management Strategy 13 Political Risk and Negotiation Strategies 14 International Financial Management PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION 15 Corporate Strategy and National Competitiveness 16 European Union 17 Japan 18 North America 19 Emerging Economies 20 International Business, Ethics and the Natural Environment
| Sprache | englisch |
|---|---|
| Maße | 194 x 261 mm |
| Gewicht | 1338 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-4058-4071-4 / 1405840714 |
| ISBN-13 | 978-1-4058-4071-2 / 9781405840712 |
| Zustand | Neuware |
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