Valuepack: Marketing: An Introduction with OneKey CourseCompass, Student Access Kit, Marketing and Student Study Guide with Video Segments on DVD

Gary Armstrong, Philip R. Kotler (Autoren)

Media-Kombination

2006
Prentice-Hall
978-1-4058-3918-1 (ISBN)

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Suitable for the Principles of Marketing course, this title introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. It also includes: "OneKey CourseCompass", "Student Access Kit, Marketing, 7/e", "Student Study Guide, 7/e" and "Video Segments on DVD, 7/e".

Marketing: An Introduction, 8/e For the Principles of Marketing course. Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. Also included: OneKey CourseCompass, Student Access Kit, Marketing, 7/e Student Study Guide, 7/e Video Segments on DVD, 7/e

Erscheint lt. Verlag	20.7.2006
Verlagsort	Harlow
Sprache	englisch
Maße	226 x 278 mm
Gewicht	2754 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4058-3918-X / 140583918X
ISBN-13	978-1-4058-3918-1 / 9781405839181
Zustand	Neuware