Responsibility in Strategic Communication

Truth or Trap?

Denisa Hejlová, Petra Koudelková, Hana Moravcová, Stefania Romenti, Chiara Valentini (Herausgeber)

Buch | Hardcover

224 Seiten

2025
Emerald Publishing Limited (Verlag)
978-1-83549-793-7 (ISBN)

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Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a myriad of stakeholders, encompassing both internal and external communications. How are these elements managed, articulated, and represented in modern communication practices? In today's era, marked by the burgeoning significance of digital communication, an increasing number of organizational leaders recognize the imperative of entrusting decision-making authority to communication experts. Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.

Advances in Public Relations and Communication Management(APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Denisa Hejlová, Faculty of Social Sciences, Charles University, Czech Republic. Petra Koudelková, Faculty of Social Sciences, Charles University, Czech Republic. Hana Moravcová, Faculty of Social Sciences, Charles University, Czech Republic. Stefania Romenti, Department of Business, Law, Economics and Consumption, IULM University, Italy. Chiara Valentini, Jyväskylä University School of Business & Economics (JSBE), Finland.

Chapter 1. Introduction to the Volume; Stefania Romenti

Chapter 2. Public Relations and Responsibility: Pricklier Relations in Polarized Times; Ganga S Dhanesh

Chapter 3. The Complexity and Opportunities of CSR; Wim J.L. Elving

Chapter 4. The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?; Denisa Hejlová

Chapter 5. Is it all fake? The Rhetoric in CSR and Sustainability Communication: Literature Review; Giuseppe Bonaccorso

Chapter 6. Corporate Social Responsibility Scepticism as a Multi-Dimensional Construct: A Scoping Literature Review; Rongtitya Rith

Chapter 7. CEO Activism in Portugal: A View From Inside; Alexandre Duarte and Patrícia Dias

Chapter 8. Stakeholder Engagement for Sustainable Development: Exploring Award-Winning Campaigns; Nilüfer Geysi

Chapter 9. Artificial Intelligence Ethical Violations and Corporate Response Strategies; Stefania Romenti, Elanor Colleoni, Grazia Murtarelli, and Camilla Moroni

Chapter 10. Communicating about Controversial Issues: The Case of Halal offerings in the Food Retail and Banking sectors in Germany and Austria; Samira Rahimi Mavi and Sabine Einwiller

Chapter 11. Hashtag Hijacking as a Governmental Social Responsibility Action: A Communication Network Approach to The Covid-19 Vaccination Arena In Romania; Camelia Cmeciu, Anca Anton, and Eugen Glăvan

Erscheinungsdatum	04.02.2025
Reihe/Serie	Advances in Public Relations and Communication Management
Verlagsort	Bingley
Sprache	englisch
Maße	152 x 229 mm
Gewicht	404 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-83549-793-4 / 1835497934
ISBN-13	978-1-83549-793-7 / 9781835497937
Zustand	Neuware