Business Communication Design
Creativity, Strategies, Solutions
Seiten
2003
McGraw Hill Higher Education
978-0-07-285985-0 (ISBN)
McGraw Hill Higher Education
978-0-07-285985-0 (ISBN)
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Emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. This book offers a simple model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message.
"Business Communication Design: Creativity, Strategies, Solutions" by Pamela Angell emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple, yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. "Business Communication Design" addresses the variety of communication options that modern workers face.
"Business Communication Design: Creativity, Strategies, Solutions" by Pamela Angell emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple, yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. "Business Communication Design" addresses the variety of communication options that modern workers face.
CH. 1The BasicsCH. 2 How Business CommunicatesCH. 3Communication Design StrategyCH. 4Listening: A Silent HeroCH. 5Using and Designing MeaningCH. 6Designing Messages with WordsCH. 7Designing Oral PresentationsCH. 8Business Writing DesignCH. 9Direct and Indirect Communication Strategies CH. 10The Business of Reports: Informal and Formal Report WritingCH. 11Writing Strategies for Reports and ProposalsCH. 12Culture: Inside and Out CH. 13Designing Interpersonal and Collaborative MessagesCH. 14The Business of Change and ConflictCH. 15Creating a Career and Designing Resumes CH. 16Interviewing to Get the JobCH. 17Creativity and Visual Design
| Erscheint lt. Verlag | 1.6.2003 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 203 x 251 mm |
| Gewicht | 986 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-07-285985-7 / 0072859857 |
| ISBN-13 | 978-0-07-285985-0 / 9780072859850 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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