Management Strategy
McGraw Hill Higher Education
978-0-07-121834-4 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Daniel Spulber integrates mainstream strategy, up-to-date examples and economic analysis in this 1st Edition of "Management Strategy". This "middle of the road" approach, combines management strategy and some economic analysis to provide the instructor and students with an up-to-date text that incorporates a wider range of viewpoints about the field of strategy.
Part I Management Strategy Ch. 1 Designing Management Strategy Ch. 2 Value-driven Strategy Part II External Analysis and Internal Analysis Ch. 3 External Analysis: Customers and Suppliers Ch. 4 External Analysis: Competitors and Partners Ch. 5 Internal Analysis: Organizational Structure and Performance Ch. 6 Internal Analysis: Organizational Abilities and Incentives Part III Competitive Advantage Ch. 7 Competitive Advantage and Value Creation Ch. 8 Cost Advantage Ch. 9 Differentiation Advantage Ch. 10 Transaction Advantage Part IV Competitive Strategy Ch. 11 Competition Ch. 12 Entry Barriers and Entry Strategy Part V Strategy and Organizational Structure Ch. 13 Corporate Strategy and Horizontal Organizational Structure Ch. 14 Transaction Costs and Vertical Organizational Structure
| Erscheint lt. Verlag | 1.4.2003 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 210 x 261 mm |
| Gewicht | 997 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-07-121834-3 / 0071218343 |
| ISBN-13 | 978-0-07-121834-4 / 9780071218344 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
