Excellence in Business Communication -- Revel + Print Combo Access Code
Pearson (Hersteller)
978-0-13-808191-1 (ISBN)
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The 14th Edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.
Personalize learning with MyLab Business Communication with Pearson+ eTextbook This flexible digital platform combines unrivaled content, online assessments and customizable features to personalize learning and improve results.
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About our authors John V. Thill and Courtland L. Bovée have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. John Thill and Courtland Bovée were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
Professional Communication in a Digital, Social, Mobile World
Interpersonal Communication Skills
Collaboration and Business Etiquette
Communication Challenges in a Diverse, Global Marketplace
PART 2: APPLYING THE THREE-STEP WRITING PROCESS
Planning Business Messages
Writing Business Messages
Completing Business Messages
PART 3: CRAFTING BRIEF BUSINESS MESSAGES
Crafting Messages for Digital Channels
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages
PART 4: PREPARING REPORTS AND PRESENTATIONS
Planning Reports and Proposals
Writing and Completing Reports and Proposals
Developing and Delivering Business Presentations
PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
Building Careers and Writing Résumés
Applying and Interviewing for Employment
APPENDICES
Format and Layout of Business Documents
Documentation of Report Sources
| Erscheint lt. Verlag | 8.8.2023 |
|---|---|
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-13-808191-3 / 0138081913 |
| ISBN-13 | 978-0-13-808191-1 / 9780138081911 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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