Using AI in Marketing

An Introduction

Greg Kihlstrom (Autor)

Buch | Softcover

136 Seiten

2024
De Gruyter (Verlag)
978-1-5015-2279-6 (ISBN)

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In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.

Part I: Exploring AI and Marketing

1: A Brief History of AI

2: Understanding AI andMarketing

3: The Current Use of AI in Marketing

Part II: Growth Areas for Marketing and AI

4: Generative AI

5: Personalized Customer Experience

6: Team and Workflow Augmentation

7: Data Analysis, Measurement, and Optimization

Part III: Practical Examples

8: Improving Prompt Writing

9: Generative AI Cases and Examples

Part IV: Integration and Optimization of AI and Marketing

10: The AI Adoption Mindset

11: How AI Changes Your Marketing Approach

12: When and Where to Invest in AI

13: Challenges of AI

Epilogue

Index

Erscheinungsdatum	06.03.2025
Reihe/Serie	MLI Generative AI Series
Verlagsort	New York
Sprache	englisch
Gewicht	205 g
Themenwelt	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-5015-2279-5 / 1501522795
ISBN-13	978-1-5015-2279-6 / 9781501522796
Zustand	Neuware