Brand Awareness

Recent Advances and Perspectives

Annarita Sorrentino, Omar A. Alghamdi, Pooja Shukla, Abdullah Alghamdi (Herausgeber)

Buch | Hardcover

162 Seiten

2024
IntechOpen (Verlag)
978-0-85014-138-2 (ISBN)

Infos

This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today’s competitive market. and #60;i and #62;Brand Awareness - Recent Advances and Perspectives and #60;/i and #62; is an indispensable guide for those seeking to elevate their brand’s impact and relevance in an ever-evolving digital age.

Produkt-Details

• Erscheinungsdatum: 15.05.2025
• Reihe/Serie: Business, Management and Economics
• Verlagsort: London
• Sprache: englisch
• Maße: 178 x 254 mm
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-85014-138-9 / 0850141389
• ISBN-13: 978-0-85014-138-2 / 9780850141382
• Zustand: Neuware