Unlocking Opportunities in Sub-Saharan Africa

Competing Successfully at the Base of the Pyramid

Chidi Okoro, Aderonke Makanju, Francis Ojadi (Herausgeber)

Buch | Hardcover

152 Seiten

2024 | Unabridged edition
Cambridge Scholars Publishing (Verlag)
9781036410698 (ISBN)

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Emerging markets, like many countries in sub-Saharan Africa present evident opportunities for products and services companies. Many organisations see these markets as the next frontiers, however, tapping into this opportunity usually comes with the challenge of achieving sustainable profitability. Over time, these emerging markets, especially those in Africa, have been through consistently high growth and also experienced declines. This book seeks to explain the scenario and shares a framework for how organisations should approach such emerging markets to achieve sustainable success. It explains via illustrations and cases how organisations will need to be mindful of the volatility ahead and build that into the plan through a combination of the approaches to customer insight, product portfolio development, value creation, route to market design and execution, product promotions, the place of technology in unlocking opportunities, human resources practices, supply chain, ethical considerations in competing and winning at the base of the pyramid in Sub-Saharan Africa.

Chidi Okoro is an adjunct faculty at the Lagos Business School, Nigeria and a consultant of over 30 years with a Bachelor's degree in pharmacy, MBA and Executive Master's degree in positive leadership and strategy. He has extensive exposure to base of the pyramid markets in Nigeria and many Sub-Saharan Africa countries, has published 8 articles and contributed to many books.Aderonke Makanju is currently a freelance academic researcher and author with interests in marketing, strategy, economics and strategy. With 8 years' experience in academia and research, she has 7 publications across various fields with Bachelor's and Master's degrees in economics. Dr Francis Ojadi has been a faculty member at Lagos Business School, Nigeria since 2000. He worked, at various times in operations planning, logistics and supply chain sectors of the Nigerian economy. His research works which have been published in several journals, include 'The Circular Supply Chain: basic principles and techniques' (2023).

Erscheinungsdatum	01.10.2024
Verlagsort	Newcastle upon Tyne
Sprache	englisch
Maße	148 x 212 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	9781036410698 / 9781036410698
Zustand	Neuware