Hospitality Branding, Volume 2

New Insights and Case Studies

Chekitan S. Dev (Autor)

Buch | Softcover

174 Seiten

2025
Cornell University Press (Verlag)
978-1-5017-8046-2 (ISBN)

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The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations. Chekitan S. Dev shows how the urgent battle for market share among brands requires savvy industry leaders to carefully assess social trends and consumer behaviors before implementing ever more elaborate and sophisticated amenities or deploying social media as marketing tools.

Combining Dev's own insights into what works (and what doesn't) in promoting hospitality brands with the hard-earned wisdom of global hospitality leaders, Hospitality Branding, Volume 2 presents widely applicable case studies and candid conversations to assist hospitality organizations in surviving, evolving, and thriving in today's competitive global business ecosystem.

Chekitan S. Dev is Singapore Tourism Distinguished Professor, Professor of Marketing, and Professor of Management at Cornell University's Nolan School of Hotel Administration in the SC Johnson College of Business.

Erscheinungsdatum	03.03.2025
Reihe/Serie	Cornell Hospitality Management: Best Practices
Verlagsort	Ithaca
Sprache	englisch
Maße	127 x 203 mm
Gewicht	454 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-5017-8046-8 / 1501780468
ISBN-13	978-1-5017-8046-2 / 9781501780462
Zustand	Neuware