Art of Small Business Social Media (eBook)

A Blueprint for Marketing Success

Peg Fitzpatrick (Autor)

eBook Download: EPUB

2024
256 Seiten
Rowman & Littlefield Publishers (Verlag)
9781538193006 (ISBN)

Infos

An essential guide for small business owners that Booklist calls "e;appealing and supremely useful"e; in a starred review and Guy Kawasaki points out in the foreword, "e;if you're an entrepreneur or small business owner and want to master digital marketing, you need this book."e; In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.Whether you're a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace.

Produkt-Details

• Erscheint lt. Verlag: 19.11.2024
• Vorwort: Guy Kawasaki
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• ISBN-13: 9781538193006 / 9781538193006