Emotion and Reason in Consumer Behavior
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-7976-3 (ISBN)
Dr. Chaudhuri has been studying the role of emotional communication in advertising and marketing and the relationships between psychological responses and marketing phenomena, for more than a decade. In April 2001, he reached a pinnacle in his field when he co-authored an article published in the Journal of Marketing, a leading, peer-reviewed publication with a circulation of more than 20,000. Dr. Chaudhuri has written and co-authored a number of other articles, which have been published in several journals, including Human Communication Research, Journal of Business Research, Journal of Advertising Research, Journal of Broadcasting and Electronic Media, Zeitschrift fuer Sozialpsychologie, International Journal of Research in Marketing and others. Dr. Chaudhuri has frequently won best paper awards and nominations at leading conferences.
Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.
| Verlagsort | Oxford |
|---|---|
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 360 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 0-7506-7976-X / 075067976X |
| ISBN-13 | 978-0-7506-7976-3 / 9780750679763 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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