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Small Business Management

Buch | Softcover
611 Seiten
2005 | 3rd Revised edition
Houghton Mifflin (Verlag)
978-0-618-50725-2 (ISBN)
CHF 94,25 inkl. MwSt
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Hatten provides a balanced introduction to both entrepreneurship and small business management before turning his focus toward achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text, and the Third Edition features an increased emphasis on small business ownership by women and minority groups. Additional coverage is given to the new Small Business Administration size standards, creating a personalized business plan, and e-commerce.

"New! "A full chapter is devoted to creating a business plan. Two complete plans written by undergraduate students appear in the text--one designed for a service business, the other for a retail establishment. Electronic Business Plan Templates are also available online.
"New! ""What Would You Do" exercises provide realistic opportunities for students to think critically and realistically.
"New! ""Profile in Entrepreneurship" boxes spotlight individuals who' ve created new products and businesses.
"New! "Eduspace course management system.
"New! "Coverage of small business ownership by women and minority groups has been increased throughout the text
"New! "End of chapter questions ("Comprehension Checks") have been added to each chapter.
Author created supplements including the Instructors Resource Manual, Test Bank and PowerPoint slides, ensure seamless integration of the text and teaching resources.
A shorter length accommodates one semester courses without sacrificing important topics.

Timothy S. Hatten is a professor at Mesa State College in Grand Junction, Colorado, where he has served as the chair of business administration and director of the MBA program. He is currently co-director of the Entrepreneurial Business Institute. He received his Ph.D. from the University of Missouri-Columbia, his M.S. from Central Missouri State University, and his B.A. from Western State College in Gunnison, Colorado. He is a Fulbright Scholar. He taught small business management and entrepreneurship at Reykjavik University in Iceland and business planning at the Russian-American Business Center in Magadan, Russia. Dr. Hatten has been passionate about small and family businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealership in Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership with his father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and small businesses together through the Small Business Institute program. He counsels and leads small business seminars through the Western Colorado Business Development Corporation.

Erscheint lt. Verlag 16.3.2005
Zusatzinfo Figures; Diagrams; Maps; Tables, black and white; Illustrations, color; Illustrations, black and white
Verlagsort Boston
Sprache englisch
Gewicht 1335 g
Themenwelt Wirtschaft Betriebswirtschaft / Management
ISBN-10 0-618-50725-6 / 0618507256
ISBN-13 978-0-618-50725-2 / 9780618507252
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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