The Customer Centricity Ebook Collection (3 Books) (eBook)

Customer Centricity, The Customer Centricity Playbook, and The Customer-Base Audit

Peter Fader, Bruce G. S. Hardie, Michael Ross, Sarah E. Toms (Autoren)

eBook Download: EPUB

2024
504 Seiten
University of Pennsylvania Press, Inc. (Verlag)
978-1-61363-183-6 (ISBN)

Infos

Available for the First Time-Three Books in One!The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity.The collection includes three books in a single volume:> Customer Centricity, by Peter Fader> The Customer Centricity Playbook, by Peter Fader and Sarah Toms> The Customer-Base Audit, by Peter Fader, Bruce Hardie, and Michael RossThe Customer Centricity Ebook Collection offers a comprehensive guide to understanding, implementing, and measuring the impact of customer-centric strategies.

Produkt-Details

• Erscheint lt. Verlag: 23.7.2024
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Analytics • consumer base • Consumer Behavior • customer based marketing • customer-centric culture • Customer Driven Marketing Strategy • Customer Journey • Customer Lifetime Value • Customer loyalty • Customer Satisfaction • Data Science • how to improve customer experience
• ISBN-10: 1-61363-183-9 / 1613631839
• ISBN-13: 978-1-61363-183-6 / 9781613631836