Data-Driven Customer Experience Transformation
Kogan Page Ltd (Verlag)
978-1-3986-1742-1 (ISBN)
Looking to master customer experience strategy and drive consistent engagement across all channels?
Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki, this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical and social platforms.
You'll learn how to:
- Develop and implement omnichannel CX strategies aligned with business goals
- Apply data-driven principles to predict customer engagement and identify growth opportunities
- Optimize real-time management of customer interactions for consistency and loyalty
- Leverage AI and analytics to deepen customer relationships and enhance personalization
- And learn from real-world examples featuring Microsoft, KFC and Emirates Airline
Equip yourself with the expertise to lead CX transformation that drives customer loyalty and accelerates your career in a competitive marketplace.
Themes include: Customer experience strategy, omnichannel engagement, data analytics, AI in CX, loyalty, real-time management, career development
Mohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance, a research centre that brings together the world's leading firms and academics to address digital service transformation challenges. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course at Cambridge University Press and Assessment.
Chapter - 01: Introduction;
Chapter - 02: Customer experience-centric strategy;
Chapter - 03: Data-driven customer experience design;
Chapter - 04: Customer journey;
Chapter - 05: Customer delight;
Chapter - 06: Customer experience design challenges;
Chapter - 07: Customer experience measurements;
Chapter - 08: Customer loyalty;
Chapter - 09: Customer engagement;
Chapter - 10: Personalized experience;
Chapter - 11: Brand equity;
Chapter - 12: Data-driven business models;
Chapter - 13: Conclusion and future outlook;
| Erscheinungsdatum | 08.02.2025 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-3986-1742-3 / 1398617423 |
| ISBN-13 | 978-1-3986-1742-1 / 9781398617421 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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