Transformed (eBook)

Moving to the Product Operating Model

Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, John Moore (Autoren)

eBook Download: EPUB

2024
399 Seiten
John Wiley & Sons (Verlag)
978-1-119-69739-8 (ISBN)

Infos

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model. Yet, the most common question after reading INSPIRED and EMPOWERED has been: "e;Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?"e; TRANSFORMED was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. TRANSFORMED has three big goals: First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way. Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model. Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform. TRANSFORMED is written for those driving change, including the senior company leaders starting with the CEO as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams. Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, TRANSFORMED is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.

Autor

This book has been written by the five SVPG product partners. Our belief is that to lead an effective transformation to the product model, it is critical to have personally been there and done that, and to truly know what good looks like. That is why each of our partners has built products for decades, first as a product creator, and then as a product leader, at several of the most successful tech-powered product companies in the world. You can learn more about the individual partners at www.svpg.com/team.

Produkt-Details

• Erscheint lt. Verlag: 6.3.2024
• Reihe/Serie: Silicon Valley Product Group
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: bestselling business • Business & Management • Business & Management Special Topics • Chris Jones • Christian Idiodi • Jon Moore • Lea Hickman • Management • product dev • Product Development • product development advice • product development book • product development cases • product development case studies • product development examples • Product Model • Product Operating Model • Product teams • Silicon Valley • Spezialthemen Wirtschaft u. Management • Wirtschaft u. Management
• ISBN-10: 1-119-69739-5 / 1119697395
• ISBN-13: 978-1-119-69739-8 / 9781119697398