Selling Skills for Professionals
Thorogood (Verlag)
978-1-85418-179-4 (ISBN)
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Kim Tasso BA (Hons) DipM MCIM MIDM MCIJ MBA, is an independent consultant, specialising in the professional services sector, with over 20 years' marketing experience. She was the first Director of Marketing at leading law firm Nabarro Nathanson between 1989 and 1993. Between 1987 and 1989, she was the first Marketing Manager at Deloitte Consulting and before this she was employed in the information technology sector by Honeywell Bull, Logica and Comshare in a variety of sales and marketing roles. Her clients include The Law Society, Olswang, Weatherall Green & Smith and Osborne Clarke.
1 Introduction; 2 Research results; 3 What is selling?; 4 Adopting the buyer's point of view: An introduction to buyer behaviour and relevant psychology; 5 Selling frameworks and models; 6 Selling skills; 7 Competitive tendering; 8 Account management; 9 Company wide issues on selling; Appendix.
| Erscheint lt. Verlag | 14.7.2000 |
|---|---|
| Reihe/Serie | Hawksmere Report S. |
| Verlagsort | London |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-85418-179-3 / 1854181793 |
| ISBN-13 | 978-1-85418-179-4 / 9781854181794 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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