Becoming a Category of One
How Extraordinary Companies Transcend Commodity and Defy Comparison
Seiten
2006
|
New edition
John Wiley & Sons Inc (Verlag)
978-0-471-76807-4 (ISBN)
John Wiley & Sons Inc (Verlag)
978-0-471-76807-4 (ISBN)
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Helps you learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book aims to help anyone transform their run of the mill business into an extraordinary company.
Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run of the mill business into an extraordinary company whether you operate a multinational corporation or a mom and pop shop. Calloway doesn't offer any mumbo jumbo or flavor of the day buzzwords, just simple lessons that lead to real, proven results.
Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run of the mill business into an extraordinary company whether you operate a multinational corporation or a mom and pop shop. Calloway doesn't offer any mumbo jumbo or flavor of the day buzzwords, just simple lessons that lead to real, proven results.
JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in business - from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends and has been inducted into the International Speakers Hall of Fame.
Preface.1. We Just Decided to Go.2. Know Who You Are.3. Success Means You Know What Used to Work.4. The Commodity Trap.5. Your Brand IS Everything.6. The Three Rules.7. The New Customer Reality.8. Case Study-Tractor Supply Company.9. The Heart of a Category of One Performer.Index.About the Author.
| Erscheint lt. Verlag | 10.2.2006 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 154 x 230 mm |
| Gewicht | 285 g |
| Einbandart | Paperback |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-471-76807-3 / 0471768073 |
| ISBN-13 | 978-0-471-76807-4 / 9780471768074 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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