Exploring Business

United States Edition

Karen Collins (Autor)

Media-Kombination

400 Seiten

2007
Prentice Hall
978-0-13-140365-9 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

For Introduction to Business courses.

Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.

Exploring Business by Collins TOC

1. THE FOUNDATIONS OF BUSINESS

2. THE CHALLENGES OF STARTING A BUSINESS

3. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY

4. MANAGING FOR BUSINESS SUCCESS

5. RECRUITING, MOTIVATING, AND KEEPING QUALITY EMPLOYEES

6. DEVELOPING AND PRODUCING GOODS AND SERVICES

7. MARKETING: PROVIDING VALUE TO CUSTOMERS

8. BUSINESS IN A GLOBAL ENVIRONMENT 9. THE ROLE OF ACCOUNTING IN BUSINESS

10. MANAGING FINANCIAL RESOURCES

11. MANAGING INFORMATION AND TECHNOLOGY

Erscheint lt. Verlag	19.2.2007
Verlagsort	Upper Saddle River
Sprache	englisch
Maße	267 x 222 mm
Gewicht	828 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-13-140365-6 / 0131403656
ISBN-13	978-0-13-140365-9 / 9780131403659
Zustand	Neuware