International Business 2011 Video Library DVD

Prentice Hall (Autor)

DVD-ROM (Software)

208 Seiten

2012
Pearson (Hersteller)
9780136090731 (ISBN)

Infos

NEW VIDEOS FOR CKR 2e: Globalization and the Growth of International Business (Globalization chapter), Impact of Culture on International Business (Culture chapter), Ethics and Corporate Social Responsibility in the Global Marketplace (Ethics chapter), Contrasting Government Intervention in China and Germany (Political and Intervention chapters), Regional Economic Integration – Will the Euro Survive? (Regional Integration chapter), Growing Role of Emerging Markets in Global Business (Emerging Markets chapter), The G20 and the Global Monetary and Financial Systems (Monetary and Finance chapters), Comparative and Competitive Advantages in Global Competition (Theory and Strategy chapters), Can Acer Surpass HP? (Strategy chapter), Internationalization of Born Globals and Other Small and Medium Enterprises (Participants, Exporting, and SMEs), Entering the Chinese Market (Entry Modes) (FDI/Collaboration, Exporting, and Licensing chapters), Walmart in China and Mexico – Sourcing and Selling (Emerging Markets, FDI, and Sourcing chapters), International Marketing at P&G and Unilever (Marketing and GMOA chapters).  

Inhalt

CLIPS INCUDE:



Globalization and the Growth of International Business
Internationalization of Born Globals and Other Small and Medium Enterprises
Impact of Culture on International Business
Ethics and Corporate Social Responsibility in the Global Marketplace
Comparative and Competitive Advantages in Global Competition
Growing Role of Emerging Markets in International Business
New Global Challengers from Emerging Markets
Contrasting Government Intervention in China and Germany
Regional Economic Integration–Will the Euro Survive?
Can Acer Surpass HP
Entering the Chinese Market
Walmart in China and Mexico–Sourcing and Selling
International Marketing at P&G and Unilever
G20 and the Global Monetary and Financial Systems
Airbus versus Boeing

Produkt-Details

• Erscheint lt. Verlag: 5.1.2012
• Zusatzinfo: sd., col.
• Sprache: englisch
• Maße: 247 x 204 mm
• Gewicht: 88 g
• Themenwelt: Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
• ISBN-13: 9780136090731 / 9780136090731
• Zustand: Neuware