Enriched Marketing
Suss Inked Publishing (Verlag)
978-1-7392829-1-2 (ISBN)
Are you pouring energy into your marketing but not getting much back?
Enriched Marketing® is your calm in the chaos. It’s a clear, emotionally intelligent guide for small business owners who want their message to land.
It’s written for small business owners who want to feel proud of how they show up. For those who value meaning, connection and clarity, and for those who care about having all-good clients.
Enriched Marketing brings a refreshingly grounded approach to building a brand that feels like you, and marketing that speaks to the right people — without hype, overwhelm, or overthinking it.
Whether you’re just starting out or you’ve been in business for years, this book helps you reconnect with what reallymatters: your story, your values, and the people you’re here to help.
Inside you’ll find:
How to identify and attract your dream clients
Why your brand story matters (and how to tell it clearly)
A simplified structure for marketing that aligns with your values
Practical ways to turn your ideas into offers that sell with ease
If you’ve ever said “I know I’m good at what I do, I just don’t know how to explain it” – This book is for you.
Natalie Dent is a copywriter, brand story consultant, and sales coach with a background in luxury travel, guest experience, and creative communication. She writes for small business owners who want to express what they do with clarity and heart. Her words spark confidence, creativity and connection. This helps people step into their message and share it in a way that feels aligned and energising. Natalie brings a sense of flow and meaning to the marketing space. Her approach is structured but never rigid, thoughtful but never heavy. She helps turn ideas into language that lands, and shows how business can be both powerful and personal. Natalie believes in the magic of words, and the momentum that builds when your message truly resonates with the right types of people who set you up for lasting success.
A Short Intro
A Note on ‘Normal Marketing’ – And Why It Nearly Always Falls Flat
SECTION 1 — START WITH THE END IN MIND
1. Two Sides to Selling With Care
2. What Are Reverse-Engineered Brand Stories?
3. Be The Bridge
4. Finding Your Business Superpower
5. Who Cares?
SECTION 2 — EXPLORING THE DREAM CLIENT’S DEEP PSYCHOLOGY
6. The Monkey, The Reptile, and The Everyday Jackass!
7. Carl Jung and the Twelve Archetypes
8. Creating Emotional Maps
9. Write Your Basic Sales Page
SECTION 3 — DEFINING YOUR BRAND’S PERSONALITY
10. The Golden Moment of Enriched Marketing
11. The World’s Most Powerful Word
12. Develop Your Brand’s Character
13. Your Unique Mechanism
14. Write Your About Page
SECTION 4 — SETTING UP YOUR ENRICHED MARKETING STRATEGY
15. Marketing Communication Milestones
16. A Basket of Words
SECTION 5 — FINDING BOTH MONEY AND JOY IN YOUR BUSINESS
17. Three Offers That Make Money!
18. The Power of Data
19. The Secret Ingredient
Acknowledgements
Recommended Reading
About the Author
Additional Resources
| Erscheinungsdatum | 09.01.2024 |
|---|---|
| Sprache | englisch |
| Maße | 133 x 203 mm |
| Gewicht | 304 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 1-7392829-1-4 / 1739282914 |
| ISBN-13 | 978-1-7392829-1-2 / 9781739282912 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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