Quantitative Analysis in Marketing Management

Concepts and Techniques

Luiz Moutinho, Mark Goode, Fiona Davies (Autoren)

Media-Kombination

1999
John Wiley & Sons Ltd
978-0-471-98652-2 (ISBN)

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Computer software routines are available to accompany this text on marketing management, and have been designed to produce quick and accurate results. The user of this software can enter any data set and in some cases smoothing parameters can be varied to produce optimal results or simulations.

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: statistics, demand analysis and forecasting; financial analysis, operations and control systems; and future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Erscheint lt. Verlag	19.4.1999
Verlagsort	Chichester
Sprache	englisch
Maße	190 x 188 mm
Gewicht	64 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Marketing /Diskette • Wirtschaft / Werbung, Marketing
ISBN-10	0-471-98652-6 / 0471986526
ISBN-13	978-0-471-98652-2 / 9780471986522
Zustand	Neuware