Small Business Management (eBook)

Creating a Sustainable Competitive Advantage

Timothy S. Hatten (Autor)

eBook Download: EPUB

2023 | 8., Eighth Edition
Sage Publications, Inc (Verlag)
978-1-0718-4818-0 (ISBN)

Inhalt

PART I: The Challenge
Chapter 1: Small Business: An Overview
Chapter 2: Small Business Management and Entrepreneurship
PART II: Planning in Small Business
Chapter 3: Social Entrepreneurs, Ethics, and Strategic Planning
Chapter 4: The Business Plan
PART III: Early Decisions
Chapter 5: Franchising
Chapter 6: Taking Over an Existing Business
Chapter 7: Starting a New Business
PART IV: Financial and Legal Management
Chapter 8: Accounting Records and Financial Statements
Chapter 9: Small Business Finance
Chapter 10: The Legal Environment
PART V: Marketing the Product or Service
Chapter 11: Small Business Marketing: Strategy and Research
Chapter 12: Small Business Marketing: Location
Chapter 13: Small Business Marketing: Price and Promotion
PART VI: Managing Small Business
Chapter 14: Professional Small Business Management
Chapter 15: Human Resource Management
Chapter 16: Operations Management
Chapter 17: International Business Studies (Online Only)
Glossary
Notes
Index

Produkt-Details

• Erscheint lt. Verlag: 3.11.2023
• Verlagsort: Thousand Oaks
• Sprache: englisch
• Themenwelt: Wirtschaft
• Schlagworte: Small Business Management • small business owner • sustainable competitive advantage • sustainable small business • Timothy S. Hatten
• ISBN-10: 1-0718-4818-6 / 1071848186
• ISBN-13: 978-1-0718-4818-0 / 9781071848180