Contemporary Marketing, Update 2006 (with Audio CD)

Louis Boone, David Kurtz (Autoren)

Media-Kombination

752 Seiten

2005 | 12th Revised edition
South-Western
978-0-324-31667-4 (ISBN)

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CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

Erscheint lt. Verlag	16.10.2005
Verlagsort	Mason, OH
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-324-31667-4 / 0324316674
ISBN-13	978-0-324-31667-4 / 9780324316674
Zustand	Neuware