Entrepreneurship (eBook)

The Practice and Mindset

Emma L. Murray, Christopher P. Neck, Heidi M. Neck (Autoren)

eBook Download: EPUB

2023 | 3., Third Edition
Sage Publications (Verlag)
978-1-0718-8489-8 (ISBN)

Infos

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.

Inhalt

Chapter 1: Practicing Entrepreneurship
Entrepreneurship May Be Different From What You Think
Beyond the Startup: Ways to Access Entrepreneurship
Entrepreneurship Is a Method That Requires Entrepreneurial Thinking
The Entrepreneurship Method Described
Entrepreneurship Takes Deliberate Practice
Chapter 2: Activating an Entrepreneurial Mindset
What Is Mindset?
The Entrepreneurial Mindset
How Your “Why Statement” Connects to Your Entrepreneurial Mindset
Habits to Practice for an Entrepreneurial Mindset
Chapter 3: Facilitating Social Entrepreneurship
The Two Dimensions of Social Entrepreneurship
Social Entrepreneurs Solve Wicked Problems
Types of Social Entrepreneurship
Funding Social Ventures
Social Entrepreneurs and Their Stakeholders
Measuring Impact
Chapter 4: Creating and Recognizing New Opportunities
What Is “Opportunity” in Entrepreneurship?
Opportunities Start With Thousands of Ideas
Four Pathways to Opportunity Identification
The IDEATE Method for Creating New Opportunities
Challenges Moving From Idea to Opportunity
Chapter 5: Using Design Thinking
What Is Design Thinking?
Design Thinking Is Human Centered
Design Thinking Requires Empathy
The Design-Thinking Process: Five Phases
A Deeper Dive Into Observation and Interviewing
Service Design Thinking
Chapter 6: Building Business Models
What Is a Business Model?
The Four Parts of a Business Model
The Customer Value Proposition
Different Types of CVPs and Customer Segments
Two Canvases, One Business Model
Chapter 7: Developing Your Customers
Customers and Markets
Customer Psychology
Customer Segmentation
Market Sizing
Chapter 8: Testing and Experimenting With New Ideas
Experiments: What They Are and Why We Do Them
Types of Experiments
A Deeper Look at Prototypes
The Scientific Method Applied to Entrepreneurship
Interviewing for Customer Feedback
The Reward of Gathering Your Own Evidence
Chapter 9: Developing Networks and Building Teams
The Power of Networks
The Value of Networks
Building Networks
Networking to Build the Founding Team
Chapter 10: Creating Revenue Models
What Is a Revenue Model?
Generating Revenue From “Free”
Revenue and Cost Drivers
Pricing Strategies
Calculating Price
Chapter 11: Anticipating Failure
Failure and Entrepreneurship
The Failure Spectrum
Fear of Failure
Learning From Failure
Using Resilience to Overcome Failure
Chapter 12: Bootstrapping and Crowdfunding for Resources
What Is Bootstrapping?
The Bootstrapped Startup
Crowdfunding Versus Crowdsourcing
Crowdfunding Startups and Entrepreneurship
The 4 Contexts for Crowdfunding
A Quick Guide to Successful Crowdfunding
Chapter 13: Financing for Startups
What Is Equity Financing?
The Basics of Valuation
Angel Investors
Venture Capitalists
Due Diligence
Supplement A: Financial Statements and Projections for Startups
3 Essential Financial Statements
The Journey of Cash: The Cash Conversion Cycle
Building Pro Forma Financial Statements
Building Assumptions: Operating Policies and Other Key Assumptions
Chapter 14: Navigating Legal and IP Issues
Legal Considerations
Types of Legal Structures
Intellectual Property (IP)
Global IP Theft
Hiring Employees
Chapter 15: Engaging Customers Through Marketing
The Basic Principles of Marketing
Entrepreneurial Marketing
Building a Brand
Digital Marketing
Influencer Marketing
Chapter 16: Pitching to Launch
Planning for Pitching
The Most Common Planning Activities for Entrepreneurs
The Questions That Any Type of Planning Document Must Answer
Pitches Take Many Forms
The Pitch Deck
Pitching

Produkt-Details

• Erscheint lt. Verlag: 29.11.2023
• Verlagsort: Thousand Oaks
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Christopher P. Neck • Emma L. Murray • Entrepreneurial mindset • Entrepreneurship • Entrepreneurship: The Practice and Mindset • Heidi M. Neck
• ISBN-10: 1-0718-8489-1 / 1071884891
• ISBN-13: 978-1-0718-8489-8 / 9781071884898